Removing complexity from financial services

Overview

People don’t engage with financial services because they are too complex and time consuming to understand. This is creating a trillion dollar health and wealth gap for societies around the world.

Decisions made easier.
Lives made better.

Manulife is one of the world’s most successful financial service providers. It’s on a mission to remove complexity from financial services so that it can help people make easier decisions and lead better lives. We helped bring this mission to life through tone of voice and many aspects of the customer experience.

We also helped the team make the mission more present and immediate during the pandemic, giving people confidence that the right decision made today, no matter how small can lead to far better outcomes.

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We brought this to life in customer communications.